Monday, November 26, 2007

Reaction to Chapter Six

It was interesting to find out about how cable actually gets to the television sets. I sort of always wondered, though I never actually thought about it more than the satellites aspect of it. Finding out about the transponders being the part that actually submits the information. Also, the geosynchronous orbit that the satellite travels around. I never really thought about the satellite worked in relation to the earth's orbit and rotating. I have one of those cable networks which give you hundreds of channels. It was interesting to read about the different types of networks, as well as the different channels. I did not know that PPv could cost around forty dollars for a show! I also did not think about the different variety of channels that are available. I simply thought that there was basic television, and cable. i did not know that basic cable were the public channels. I thought that if you only had those channels, that you did not have cable at all. I also did not know about superstations, I simply knew about the channel superstation that I used to watch Saved by the Bell on. I liked being able to relate what I learned to my past cable experiance.

Vocabulary :
---from Chapter Six in Media & Culture: an introduction to mass communication (fifth edition) by Richard Campbell, Christopher R. Martin, and Bettina Fabos
1. CATV (community antenna television): an early cable system that originated where mountains or tall buildings blocked TV signals
2. geosynchronous orbit: the orbit in space, 22,300 miles above the earth, where communication satellites traveling about 6800 mi/hr can maintain the same position/footprint above the earth as the planet rotates its axis
3. transponders: the relay points on a communication satellite that receive and transmit telephone and television signals
4. must-carry rules: rules established by the FCC requiring all cable operators to assign channels to and carry all local TV broadcasts on their systems thereby assuring the local network affiliates, independent stations, and public television channels would benefit from cable's clearer reception
5. access channels: in cable television, a tier of nonbroadcast channels dedicated to local education, government, and the public
6. leased channels: in cable television, channels that allow citizens to buy time for producing programs or presenting their own viewpoints
7. electronic publishers: a communication business, such as a broadcaster or a cable TV company, that is entitled to choose what channels or content to carry
8. common carriers: a communication or transportation business, such as a phone company or taxi service, that is required by law to offer service on a first-come, first-served basis to whoever can pay the rate; such companies to not get involved in content
9. retransmission consent: consent periodically given by commercial broadcast stations permitting cable companies to retransmit their signal on cable, usually in exchange for monetary compensation from the cable companies
10. Telecommunication Act of 1996: the sweeping update of telecommunications law that led to a wave of media consolidation
11. narrowcasting: any specialized electronic programming or media channel aimed at a target audience
12. basic cable: in cable programming, a tier of channels composed of local broadcast signals, nonbroadcast access channels (for local gov't, education, and general public use), a few regional PBS stations, and a variety of popular channels downlinked from communication satellites
13. superstations: local independent TV stations, such as WTBS in Atlanta or WGN in Chicago, that have uplinked their signals onto a communication satellite to make themselves available nationwide
14. premium cable: in cable programming, a tier of channels that subscribers can order at an additional monthly fee over their basic cable service
15. pay-per-view (PPV): a cable-television service that allows customers to select a particular movie for a fee, or to pay $25-$40 for a special onetime event
16. video-on-demand (VOD): cable television technology that enables viewers to instantly order programming such as movies to be digitally delivered to their sets
17: interactive cable television: two-way cable channels that enable users to connect to their local services, such as banks and the fire department, and also offer two-way entertainment, such as play-along versions of game shows and the ability to guess the next play during a football game
18: cable music: the commercial-free, format-music services offered via cable or DBS
19. direct broadcast satellites (DBS): satellite-based services that for a monthly fee downlink hundreds of satellite channels and services; they began distributing video programing directly to households in 1994
20. multiple-system operators (MSOs): large corporations that own numerous cable television systems

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