Comm Media

Magazine Cover Analysis: TV Guide

People?
- take up the whole page
- correspond to the main story
- try to appeal to all people:
1. in the Jan. 14-20 edition, the American Idol people are being goofy though they are famous.
2. in the Jan. 28-Fec 3 edition, the girl from Lost is dressed in a plain white-T with natural looking makeup

Products?
- a popular TV show is the main focus
- clothes, even though clothes are plain
- make-up
- hair style and products

Placement?
- THIRDS:
1. TV Guide emblem always in upper left corner with smaller writing, and date to the left of the emblem
2. blank/focus's on picture
3. Main focus story in magazine, Main focus of story in bold, caps in white, other words that go along in yellow, smaller print

Point-of-view?
- people that watch prime time television, both main stories correspond to popular shows that view during prime time

Posture?
- casual
1. in the Jan. 14-20 edition, the American Idol people all have differing posture. Paula is leaning forward towards the left, Ryan's body is facing the right, Simon is facing the right but with perfect posture and his hand in front fo Ryan, and Randy is leaning towards the left a bit.
2. in the Jan. 28-Fec 3 edition, the girl from iis leaning towards the right, with her head tilting to the right and down
- the posture is so that the TV Guide emblem still stands out amidst the picture

Overall theme:
- "TV Guide magazine is completely dedicated to television entertainment and program recommendations, delivered in a fun, modern and engaging weekly package." -TV Guide editorial mission statement
- they want to connect with readers and choose a cover story for a show with a large audience

posted by maggie @ 8:22 AM