Chapter Ten Reaction
I love reading, so finding out about the history and happenings of books wasn't too bad. I was glad to read that the book industry has met the social and cultural challenges of television, rather than lose to new technology.I always thought of the area of important advancement in that area to be during colonial times because of the printing press. For some reason I thought that people like Ben Franklin made large advancements in printing to print his newspapers. However, to read that the printing press was actually made in Germany by Gutenburg was useful to learn. I also read that I wasn't totally wrong in thinking that Ben Franklin was known for printing. in 1744 he printed Pamela/ Virtue Rewarded which was the first novel reprinted and sold in colonial America.
I thought it was a bit useless to read about what textbooks and paperback books are. It seems that at my age it would be almost common sense to know what these books are and their uses. However, I suppose the book wanted students to learn the history behind it all.
I found it interesting to learn where the new textbook dollar goes, however. The diagram was very helpful. I guess I always secretly wondered who exactly earns the money with every textbook sold. I was surprised to learn how little the author makes compared to the publisher's costs; it is a third of what the publisher's earn.
Vocabulary :
1. papyrus: one of the first substances to hold written language and symbols; obtained from plant reeds found along the Nile River
2. parchment: treated animal skin that replaced papyrus as an early pre-paper substance on which to document written language
3. codex: an early type of book in which paper-like sheets were cut and sewed together along the edge, then bound with thin pieces of wood and covered with leather
4. manuscript culture: a period during the Middle Ages when priests and monks advanced the art of book making
5. illuminated manuscripts: books from the Middle Ages that featured decorative, colorful designs and illustrations on each page
6. block printing: a printing technique developed by early Chinese printers, who hand-carved characters and illustrations into a block of wood, applied ink to the block, and then printed copies on multiple sheets of paper
7. printing press: a 15th C invention whose movable metallic type technology spawned modern mass communication by creating the first method for mass production; it reduced the size and cost of books, made them the first mass medium affordable to less affluent people, and provided the impetus for the Industrial Revolution, assembly-line production, modern capitalism, and the rise of consumer culture
8. vellum: a handmade paper made from treated animal skin, used in the Gutenberg Bibles
9. paperback books: books made with cheap paper covers, introduced in the US in the mid-1800s
10. dime novels: sometimes identified as pulp fiction, these cheaply produced and low-priced novels were popular in the US beginning in the1860s
11. pulp fiction: a term used to describe many late 19th C popular paperbacks and dime novels, which were constructed of cheap machine-made pulp material
12. linotype: a technology introduced in the 19th C that enabled printers to set type mechanically using a typewriter-style keyboard
13. offset lithography: a technology that enabled books to be printed from photographic plates rather than metal casts, reducing the cost of color and illustrations and eventually permitting computers to perform typesetting
14. publishing houses: companies that try to identify and produce the works of good writers
15. trade books: the most visible book industry segment, featuring hardbound and paperback books aimed at general readers and sold at bookstores and other retail outlets
16. professional books: technical books that target various occupational groups and are not intended for the general consumer market
17. textbooks: books made for the elementary and high school and college markets
18. mass market paperbacks: low-priced paperback books sold mostly on racks in drugstores, supermarkets, and airports, as well as in bookstores
19. instant book: in the book industry, a marketing strategy that involves publishing a topical book quickly after a major event occurs
20. religious books: Bibles, hymnals, and other materials related to religious observances
21. reference books: dictionaries, encyclopedias, atlases, and other reference manuals related to particular professions or trades
22. university press: the segment of the book industry tat publishes scholarly books in specialized areas
23. acquisitions editors: in the book industry, editors who seek out and sign authors to contracts
24. subsidary rights: in the book industry, selling the rights to a book for use in other media forms, such as a mass market paperback, a CD-ROM, or the basis for a movie screenplay
25. developmental editor: in book publishing, the editors who provide authors with feedback, make suggestions for improvements, and obtain advice from knowledgeable members of the academic community
26. copy editors: the people in magazine, newspaper, and book publishing who attend to specific problems in writing such as style, content, and length
27. design managers: publishing industry personnel who work on the look of a book, making decisions about type style, paper, cover design, and layout
28. book superstores: a large retail business that sells books, recordings, and new media; this contemporary trend in book selling adapts the large retail store concept to the publishing industry
29. e-publishing: Internet-based publishing houses that design and distribute books for comparatively low prices for authors who want to self-publish a title
30. e-books: electronic books that can be downloaded to portable e-book reading devices
posted by maggie @ 9:13 PM
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