Comm Media

Alcohol Advetising

I find it interesting that though America has a legal drinking age, America has more drinking problems than most countries. For example, in Germany it is the norm for ten year olds to be sipping a beer on the street, while in America, people can not drink until they are twenty-one. People have to be older than a legal adult to legally drink. Even so, America has more problems. Drunk drivers, alcohol poisoning, and crazy parties seem to be a large problem in America nowadays.
Why do underage people drink so much?
The media often portrays drinking as a pleasurable experiance. They never show the downside of drinking: the hangovers, the loss of coordination, and the mistakes that can easily be made while in a drunken state. Instead, good-looking people who are able to attract the opposite sex while having a good time are seen drinking. However, Captain Morgan's Rum commercials show everyday people representing the beer. The alcohol industry has decided to attract customers from any point that they are able to; they try to attract people who want to be successful, and they try to attract the everyday person. I often watch TV and it is not until I look back and think about it that I notice how many alcohol commercials I have actually watched. Alcohol commercials don't stand out as alcohol commercials; they blend in with others, while making the name and the brand of the alcohol stick in your mind. It's amazing how tricky the alcohol industry is when it comes to advertising.

posted by maggie @ 8:10 AM