Comm Media

PR Video

"The future sin't in telling the stories; it's in selling them."
It's very sad that journalists have such trouble finding jobs, while PRs have no problem whatsoever. What makes it sad is the fact that society no longer cares as much about the truth, but rather companies prefer to just sell their items. Companies hire PRs to make their product appealing to society, so that they can sell it. Journalists that will tell the truth, and do not care about selling won't be hired. That stinks.
I was somewhat surprised to find out that the root of public relations is finding out what the community wants. I never really thought about how they knew what the community wants; I sort of supposed that PRs based it on their own opinions, and assumed that it was the same as most people. In actually, it is kind of all about statistics, and waht the majority of the people want or want to happen.
It's a very difficult job as a PR. Most of it is subjetive, the audience can change their mind perhaps, but the main problem is that people make mistakes, people misquote, and people create a boulder in a PRs path. PRs need to be smart, inventive, creative, and a people person. They also need to be patient when teaching the people of the company how to sell their product.
the result of PR is evident everywhere. Whether I like it or not, I constantly (both intentionally and unintentionally) view magazines covers and tv segments, billboards, and I simply hear things by word of mouth. I am affected and influenced by what result of what PR consultants do, and I believe what I hear (usually). They do a very convincing job.

posted by maggie @ 8:33 AM